Captivate your audience: Attract the spectators´ attention

Captivate your audience: Attract the spectators´ attention

August 2, 2016

Make sure that your audience is listening with their full attention from the beginning of your presentation.


Creating tension

Create tension by positing a controversial hypothesis and promise to prove it during your presentation. Examples:

♦ I am sure that you spend 35% too much for (…) and will explain it in the next 30 minutes.

♦ You all can earn a lot of money with (…). I’ll now show you how it works.

♦ Germany could increase tenfold the sales on the internal market; tenfold in the next 5 years. I will tell you how amazingly simple it is.


Seemingly unfitting things

Another trick to attract your audience´s attention: join seemingly unfitting things that have nothing to do with each other at first sight. For example, hang a poster of Arnold Schwarzenegger and ask your audience about the possible relationship with the product (…). You maybe want to add, that there is a determined number of similarities (whatever you think of) that you will show in your presentation. Of course it is important that there are factual similarities between the subject and the seemingly non-matching object. This would be a tiny limit to your imagination. You can use objects in your presentation, in addition to images. The important thing is that the resolution of your “mystery” through the presentation generates enough curiosity.


Play with your creativity. What can you use for your presentation? A blue whale, a sports car, Donald Duck, a hand grenade, Napoleon? The more absurd or provocative, the better it will be. But make sure to pay always to the good morals and the feelings of your audience.


Magic tricks

If you have the opportunity to watch a magician at work, you could borrow one or another trick for your presentation. David Copperfield and his colleagues like to use boxes, cylinders and cases to make things appear or disappear. For example, you can put four boxes on a table and tell your audience that they contain four secrets relating to (…). You will reveal them during your presentation. Once you have explained one of these secrets in your presentation, you can open one of the boxes and bring out an image or an object that symbolizes this mystery. At the end of the presentation, all boxes are opened and the visual effect of your key messages has been transmitted to your audience. In the same way, you can make something disappear. Suppose you want to present yourself as a problem solver to a target audience. In this case, you can make problems symbolically “disappear” into the cartons or boxes.


It is very important to know what audience you can expect during your presentation. We introduce the various types of audience in our Presentation-Booster-Seminar. Each one needs specific priorities. If you speak to art students, you are going to use different pictures, words, and “magic tricks” than you would use with an audience of Controllers.


Matthias Garten founder of presentation agency smavicon an presentation expertMatthias Garten is an expert of multimedia presentations. He is businessman, speaker (TOP 100 Speaker), trainer (TOP 100 Excellence Trainer), author of various books, presentation coach (presentation training), a member of the GSA and the club 55, organizer of the presentation conference, the presentation bootcamp and presentation rocket day. In addition to PowerPoint and presentation trainings, he inspires and advises companies to present themselves in a more effective way and to stand out as competitors. He is proprietor of the presentation and PowerPoint agency smavicon Best Business Presentations and has created with his team since 1993 over 10,000 presentations for over 150 industries.

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